I was just thinking about SARS. It's bad enough that there's a respiratory infection out there with a 3% mortaility rate. That's so Nineteenth Century. But worse, it has such a clinical name. At least AIDS sounds like something; SARS sounds like a part in a transistor radio. I don't want to die of SARS. I want to die of the "Bleeding Lung Plague" or something equally poetic.